Dr. Safiya U. Noble is an Associate Professor at the University of California, Los Angeles (UCLA) in the Department of Information Studies where she serves as the Co-Founder and Co-Director of the UCLA Center for Critical Internet Inquiry (C2i2). She holds appointments in African American Studies and Gender Studies. She is a Research Associate at the Oxford Internet Institute at the University of Oxford and has been appointed as a Commissioner on the Oxford Commission on AI & Good Governance (OxCAIGG). Dr. Noble is a board member of the Cyber Civil Rights Initiative, serving those vulnerable to online harassment. She is the author of a best-selling book on racist and sexist algorithmic bias in commercial search engines, entitled Algorithms of Oppression: How Search Engines Reinforce Racism (NYU Press), which has been widely-reviewed in scholarly and popular publications.
“Noble demolishes the popular assumption that Google is a values-free tool with no agenda…She astutely questions the wisdom of turning so much of our data and intellectual capital over to a corporate monopoly….Noble’s study should prompt some soul-searching about our reliance on commercial search engines and about digital social equity.”
—STARRED Booklist
—Kirkus Reviews
“Noble’s thesis is a new tune in the ever-louder chorus that, in light of the dominance of the big tech companies, is singing for ‘protections and attention that work in service of the public.”
—The Financial Times